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Email address

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Location

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Naija Spoon

Naija Spoon is a recipe app designed to showcase the richness of Nigerian cuisine while offering users a simple, modern way to discover, save, and cook meals. With thousands of potential users ranging from home cooks to food enthusiasts, the goal was to create a platform that was both functional and culturally authentic.

Solution

Home Screen: Trending recipes, search, and categories.

Recipe Page: Step-by-step instructions with ingredients, images, and cook time.

Favorites: Save recipes to create a personal cookbook.

User Journey: Simple navigation for both beginners and pros.

Cultural Integration: Nigerian proverbs and food trivia in the UI.

Final Result

92% positive feedback on design clarity during user testing.

High engagement: Test users spent 2–3 minutes exploring multiple recipes.

Strong retention: 8/10 testers preferred Naija Spoon over their current app.

Cultural appreciation: Users praised the identity as “authentic but modern.”

Project Information

Sector

Food and Entertainment

Services

Branding

Date

15 May 2023

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Your vision deserves execution. At Nesso Digital Agency, we blend creativity, strategy, and tech to bring ideas to life. Let’s work together to create impacting that makes an impact.

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